Struggling to Stand Out in a Noisy Market? Discover How Cambodian Entrepreneurs Are Transforming Their Brands Through Strategic PR & Personal Branding!
2025-05-25
In today’s fast-moving digital world, being good at what you do isn’t enough. If your business isn’t visible, credible, and emotionally resonant, chances are it’s being overlooked.
That’s exactly the challenge our 20+ participants tackled during BKD Academy’s intensive 2-day training on “Public Relations & Personal Branding for Business Owners” held on May 24–25, 2025, at Norea Center, Phnom Penh.
Why This Training Mattered More Than Ever
Cambodia’s growing entrepreneurial landscape is filled with passionate business owners. Yet many still struggle with one critical aspect: how to build a trustworthy brand identity and a strong public image that earns customer loyalty and opens real opportunities. This course addressed that gap head-on.
Led by two industry experts, Mr. Yorn Sophearith, founder of BizKhmer Media & Head of BKD Academy, and Mr. Doung Chivin, public speaking coach and media trainer, the program was packed with real-world strategies, coaching, and community building.
🔥 What Made This Training Stand Out?
From day one, participants were guided through the fundamentals of personal branding, including:
Crafting a brand story that resonates
Identifying your Unique Selling Point (USP)
Building digital presence on LinkedIn and Facebook
Creating thought leadership content for visibility and trust
On day two, we dove into public relations and media engagement; including how to write press releases, pitch to media, and handle crisis communication on social platforms.
But this wasn’t just theory.
We brought the room to life with:
✅ Interactive games and ice-breakers to build trust
✅ A powerful sharing session with influencer Mr. Chenda Norak, revealing real-world personal branding tips
✅ Hands-on group activities and roleplay interviews
✅ Live coaching and presentation feedback that helped everyone walk out more confident and PR-ready
💥 The Real Impact
Participants didn’t just sit and listen, they created, practiced, and transformed. By the end of the training, each attendee walked away with:
A customized 6-month PR and branding plan
Clear content directions for their business
Media-ready storytelling skills
The confidence to pitch themselves and their company like a pro
As one participant shared, “I used to be shy about showing my face online. But now I understand my voice is my brand; and I know how to own it.”
🎯 Why You Shouldn’t Miss the Next One
In a world where visibility equals credibility, mastering public relations and personal branding isn’t optional, it’s essential. Whether you’re running a startup, a small business, or a growing enterprise, this training gives you the tools to be seen, be trusted, and be remembered.
🟡 Want to join our next cohort?
Follow BKD Academy on Facebook or contact us directly to register early.
🔎 Bonus for F&B & SME Owners: Want to Grow Online?
This blog was created by BKD Academy, Cambodia’s emerging training hub for business owners and marketing professionals.
Need support with social media marketing, PR campaigns, or growing your F&B business online?
Get in touch with our sister agency:
🌐 BizKhmer Digital Media – Cambodia’s trusted team in digital marketing for restaurants, cafés, and food brands.
And for exclusive Khmer business trends, startup stories, and insights into Cambodia’s economy, visit our main platform:
🌍 BizKhmer.com
ដៃគូសហការ
ជាអង្គភាពផ្ដោតទៅលើការបណ្ដុះបណ្ដាល ម៉ាឃិធិង ឌីជីថលម៉ាឃិធិង បច្ចេកវិទ្យាម៉ាឃិធិង និងភាពជាអ្នកដឹកនាំក្នុងវិស័យឌីជីថល សម្រាប់សហគ្រាសធន់តូច និងមធ្យម (SME) និងសម្រាប់កសាងអាជីពម៉ាឃិធិងនៅកម្ពុជា។ រៀនដោយការអនុវត្តន៍ រៀនជាមួយ BKD Academy។
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