[{"type":"p","children":[{"text":"In a time when businesses are under pressure to modernize and adapt quickly, the recent forum on “Using AI to Improve Business Efficiency” offered real answers for real business owners. The session was led by ","fontSize":"16px","color":"rgb(0, 0, 0)","italic":true},{"children":[{"text":"Mr. Yorn Sopherith","fontSize":"16px","color":"rgb(0, 0, 0)","italic":true,"bold":true}],"type":"a","url":"https://www.linkedin.com/in/yornsophearith","id":"aKcG6VZZ5r"},{"text":", a leading figure in Cambodia’s digital and business transformation scene. He currently serves as the ","fontSize":"16px","color":"rgb(0, 0, 0)","italic":true},{"text":"Adviser to the Cambodia Tax Agent Federation Association (CTAFA)","fontSize":"16px","color":"rgb(0, 0, 0)","italic":true,"bold":true},{"text":" and is also the ","fontSize":"16px","color":"rgb(0, 0, 0)","italic":true},{"text":"Founder and Managing Director of ","fontSize":"16px","color":"rgb(0, 0, 0)","italic":true,"bold":true},{"children":[{"fontSize":"16px","color":"rgb(0, 0, 0)","italic":true,"bold":true,"text":"Bizkhmer Digital Media"}],"type":"a","url":"https://bizkhmerdigitalmedia.com.kh/","id":"TFVpsMH-_C"},{"text":". His message was clear: Artificial Intelligence (AI) is not just for tech giants—it’s for Cambodian businesses of every size.","fontSize":"16px","color":"rgb(0, 0, 0)","italic":true}],"id":"5AhyMM8dZX","align":"justify"},{"type":"h3","children":[{"text":"AI helps reduce repetitive tasks and increases work efficiency","fontSize":"16px","color":"rgb(0, 0, 0)","bold":true}],"id":"Jrw6YwUTyV"},{"type":"p","id":"8UVMyb4glE","children":[{"text":"One of the key ideas shared at the forum was how AI can support businesses by taking care of simple, repetitive tasks, things like replying to frequently asked questions, sorting documents, managing schedules, or generating reports. These daily duties may seem small, but they take up valuable time and energy. With AI tools, these processes become faster and more accurate, freeing up business owners and their teams to focus on more strategic work. As Mr. Sopherith explained, AI should be seen as an intelligent assistant that helps people do more with less stress, something especially valuable for entrepreneurs and tax agents managing complex workflows.","fontSize":"16px","color":"rgb(0, 0, 0)"}],"align":"justify"},{"type":"h3","id":"JhsAlUC7g1","children":[{"text":"Businesses don’t need to be experts; just start small and learn by doing","fontSize":"16px","color":"rgb(0, 0, 0)","bold":true}]},{"type":"p","id":"Yobidb3h2D","children":[{"text":"Many business owners still feel hesitant about AI, believing it's too complicated or expensive. Mr. Sopherith addressed this concern by encouraging participants to start small. He recommended choosing one area of their business, such as digital marketing, finance tracking, or customer service, and trying out a simple AI tool. The best way to learn is by using. The goal isn't to become an expert overnight but to build confidence and understanding step by step. This message resonated strongly with members of the Cambodia Tax Agent Federation Association (CTAFA), who are often looking for smart ways to simplify and improve client services without increasing overhead costs.","fontSize":"16px","color":"rgb(0, 0, 0)"}],"align":"justify"},{"type":"h3","id":"KVY8X1jZwr","align":"justify","children":[{"text":"AI adoption is not a trend; it’s a strategic move for business growth","fontSize":"16px","color":"rgb(0, 0, 0)","bold":true}]},{"type":"p","id":"CmNGMFHyUh","align":"justify","children":[{"text":"Another major takeaway was that AI is not just a passing trend. It’s a strategic resource that businesses should begin integrating now if they want to stay competitive in the years ahead. As tools become easier to use and more affordable, there’s no longer a big barrier to entry. Whether you run a small retail shop, a digital agency, or work as a licensed tax agent, AI offers real value. By adopting the right tools, businesses can improve productivity, serve customers better, and make smarter decisions based on real-time data.","fontSize":"16px","color":"rgb(0, 0, 0)"},{"text":"\n"}]},{"type":"h3","children":[{"text":"Conclusion","fontSize":"16px","color":"rgb(0, 0, 0)","bold":true}],"id":"8VbYH6AP85"},{"type":"p","children":[{"text":"What made this forum especially impactful was its practical, encouraging tone. Mr. Sopherith’s insights didn’t just inform, they empowered. He spoke not only as a digital media leader, but also as a trusted adviser to CTAFA, understanding the unique challenges that local businesses and tax professionals face. His message was simple yet powerful: ","fontSize":"16px","color":"rgb(0, 0, 0)"},{"text":"AI is here, it’s accessible, and it’s time to begin.","fontSize":"16px","color":"rgb(0, 0, 0)","bold":true},{"text":" Cambodian businesses don’t need to wait for the future, they can start now, learning and growing at their own pace.","fontSize":"16px","color":"rgb(0, 0, 0)"}],"id":"aAI_7SyxqT","align":"justify"},{"type":"p","children":[{"text":"Whether you're a startup owner, a service provider, or part of a professional organization like CTAFA, now is the time to explore AI. Begin with one tool, focus on one problem, and build from there. With the right mindset and support, you’ll be surprised by how much you can achieve.","fontSize":"16px","color":"rgb(0, 0, 0)"}],"id":"slUGS_ad-I","align":"justify"}]